Privacy policy

PROTECTION OF PERSONAL DATA

To protect your personal data the IP anonymization for Google Analytics has been activated. Within the European Union or in other states party to the Agreement on the European Economic Area, Google abbreviates the activated IP anonymization of your IP address before it is transferred to a server. Only in exceptional cases will the complete IP address be transferred to a server in the USA and abbreviated there. The IP address transmitted by your browser within the scope of Google Analytics will not be used in connection with other data by Google. Should we have further personal data of our website users, we will not use these for website tracking data purposes or link these with other non-personal data.

DEACTIVATION OF WEBSITE TRACKING BY WEBSITE USERS

You can prevent cookies being stored by setting your browser software accordingly. However, here we would point out that in such a case you cannot use all the functions of this – and other – website(s). You can nevertheless prevent the transmission of the data generated by the cookie to Google and reference to the website (incl. your IP address), and also the processing of these data by Google, by downloading and installing the browser plugin: http://tools.google.com/dlpage/gaoptout?hl=en.

USE OF THE ADVERTISING FUNCTION OF

GOOGLE ANALYTICS

On this website, alongside the standard configuration of Google Analytics, Google Analytics functions are also used to support interest-related advertising based on the users’ surf behaviour. Here Google Analytics uses a third-party cookie by DoubleClick, to evaluate the data on the users’ surf behaviour on various websites. Using these data, statistical statements can be made on demographical data and fields of interest of website users. We expressly draw your attention to the fact that we are not able to see any information about the individual users, and the statistical data which we use cannot be traced back to specific users. After visiting our website, some of our website visitors will receive placements of our advertisements on other websites. This form of ad placement is known as re-marketing or re-targeting.

If you would like to object to this ad placement, we would recommend you use one of the above mentioned possibilities of deactivating the website tracking by a website user. Google also offers a possibility to control cookies for advertising preferences yourself – more at: http://www.google.com/intl/en/policies/technologies/ads/.